Industry
Terminology
There are over
500,000 different advertising and promotional products available that you
can have your logo imprinted, embroidered, etched, engraved, stamped or
printed. These products range from the inexpensive key fob to
top-of-the-line Mont Blanc ink pens and more. Every item has
different requirements for personalization.
The following
term definitions have been established to assist you in understanding the
many variables associated with advertising specialty products.
Camera-Ready
Art
The imprint
quality on your order depends upon the artwork supplied with it.
Camera-ready art is black and white line art on flat photographic paper.
The artwork should be at 600 dpi or higher laser print quality, preferable
at 200 % of final size. A glossy, fine grain paper works better than matte
copier paper. Artwork for multi-color imprints must include black and
white color-separated art with registration marks for each color. Always
include a color composite with your order to insure correct colors on the
final product. You can also e-mail your artwork to staff@promopartners.com.
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Art
Charge
If camera-ready
artwork is not available, an art charge will be assessed to make the
design camera-ready. This is a per hour charge. Please consult your sales
representative for more information. Directions Unlimited can perform
minor artwork touch-up at no charge to the customer.
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PMS
Color Matching
A patented
printing ink color matching system involving a range of stock colors with
which, by intermixing in a prescribed combination and amounts, an ink
mixer can obtain a wide range of tints, tones, shadings, and intermediate
hues. PMS matching is not available on pad printed, hot stamped, engraved
or transfer process orders. Additional charges are incurred for PMS color
matching because of the extra labor involved in mixing the inks.
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Imprint
Area/Sizes or Dimensions
Every product has
different sized imprint areas. The imprint area is the maximum area of a
product that can be imprinted with your logo/design. As an example: an ink
pen might have an imprint area of 1/4" X 2". A coffee mug might
have an imprint area of 2" X 3". It is important that you speak
with a salesperson to determine the imprint area for each product.
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Silkscreen
Imprint
Silkscreen-imprinting
is a printing technique which involves the passage of ink through a taut
fabric to which ad copy has been burned /applied. The openings in the
screen determine the form and dimensions of the imprint.
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Pad
Printing
Pad printing is
the method of transferring images from a photo-engraved plate made of
steel or plastic, to a round or irregular surface via a silicone rubber
pad. The plate, or cliche, is filled with ink between each impression.
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Puff
Print
Puff printing is
achieved when an ink is heated to specific temperatures for a definite
period of time and achieves a three-dimensionality quality by expansion.
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Embroidery
A design or logo
stitched onto a material through the use of high speed, computer
controlled sewing machines. The design is reproduced with a tightly
stitched thread. Embroidery costs are determined by the stitch count of a
design (the number of stitches to complete the design), a running charge
and a tape charge. The running charge is the stitch count price multiplied
by the number of items to be embroidered. The embroidery tape charge is a
one-time charge per design, which includes the computer instructions that
tell the sewing machine how to duplicate the design.
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Engraving
Engraving is the
cutting or etching of designs or letters on metal, wood, brass or other
materials. Engraving charges vary with the method of engraving that is
used. Consult our sales staff for more information.
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Epoxy
Dome
Epoxy dome is a
generic term for a group of thermosetting resins having strong adhesive
qualities that exhibit good adhesion properties to hard surfaces such as
metal.
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Hot
Stamping
The embossing of
a product with the addition of foil; a method of printing which uses hot
metal die plates to impress a foil on the surface of the product to be
printed.
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Minimum
Quantities
Most
manufacturers have a minimum quantity that they will manufacture. The
minimums are clearly stated in the manufacturer literature. Some
manufacturers offer less than minimum quantities for an additional charge.
Please inquire with our sales staff for more information.
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Clothing/Fabrics
Custom logo'd
clothing has been the fastest growing segment of the advertising specialty
industry. When purchasing clothing several questions need to be addressed;
style of clothing; fabric/weave or blended fabrics; sizes S - XXXL+;
colors and designs; silk screen or embroidery or combination; packaging
requirements or individual poly bagging; in-hand need date and production
time; logo colors and art work. Our professional sales group will be able
to walk you through this maze of information and provide products that
meet your requirements and budget.
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Screen
Charge
The screen charge
is for the set-up of the screen used for imprinting or silk-screening a
customer's message or logo on an item. This is normally a one-time only
charge. There is generally no charge if the same imprint is used again for
re-orders of the same item. Some manufacturers do charge a setup fee for
reorders so please consult us for more information.
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Die
Charge
The die charge is
for the set-up of a die. Dies are generally used for metal objects, such
as coins or key fobs, etc. This charge is basically the same as a screen
charge. Die struck or minted items usually require longer production times
than other products.
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Change
of Copy
When a customer
requests different messages or logos on different quantities of the same
item, a change of copy charge is incurred. This allows the customer to
receive lower per-piece price for an item because it is based on total
quantities of items ordered.
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Additional
Color Running Charge
This charge is
incurred when more than one color is used for imprint on an item. The
charges vary with each manufacturer. Consult your sales representative for
more information.
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Second
Side Imprint Charges
Second side
imprint charges are incurred for a double-sided imprint or silk screening.
This charge is for the additional labor involved in handling the item more
than one time. Running charges are also charged for the second side
imprint.
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Freight
and Shipping Charges
Actual freight
charges will be invoiced at costs. Freight charges vary depending on where
the manufacturer is located and from where the product is shipped.
Estimated shipping costs are available upon request.
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Paper
Proof
Paper proofs are
available upon request. Some manufacturers charge for the paper proof of
your design before manufacture.
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Pre-production
Sample
Pre-production
samples are available for large orders. A pre-production charge for set-up
to produce one item is costly but if required is available.
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Clothing
Samples
Clothing samples
that are not imprinted are available to determine quality and
craftsmanship. Clothing samples are billed at the per each price and must
be paid for in advance of shipping.
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Production
Time
Production time
varies with each item and the production capabilities of the manufacturer.
Rush orders or short lead time requirements must be confirmed before the
order is placed. Please consult your sales representative for more
information.
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